Manscaped Raises Awareness for Testicular Cancer

On April 2, the global grooming company and leading men’s lifestyle brand, Manscaped, kicked off Testicular Cancer Awareness Month with an innovative brand stunt featuring the iconic Wall Street Charging Bull in New York City’s Financial District. 

 

The renowned consumer brand maintains a close partnership with the Testicular Cancer Society to raise awareness of one of the biggest health issues young men face today.

 

“Cause-driven campaigns are a fantastic way to create awareness around important issues, and testicular health has always been at the forefront of the Manscaped mission,” said Paul Tran, founder and CEO of Manscaped. “By strategically tapping into a longstanding New York tradition, we were able to raise awareness for testicular cancer alongside our partners at Testicular Cancer Society. We are excited by the tremendous reception of this activation as a kickoff to Testicular Cancer Awareness Month and look forward to launching other initiatives throughout April and beyond.”

 

The Charging Bull is a longstanding landmark and one of the most recognized statues in the city of New York. Since its introduction in 1989, tourists and New Yorkers alike have visited the statue in search of good fortune. Over the weekend, Manscaped took hold of this beloved tradition in order to generate awareness for testicular cancer, the most common form of cancer among men ages 15-35.

 

In support of the cause, participants were invited to check the bull’s “rear-end” for any unusual lumps or bumps to educate themselves on the importance of self-checking, and for a chance to win The Lawn Mower 4.0 TCS Special Edition. This limited-edition version of the brand’s customer-favorite trimmer, The Lawn Mower 4.0, features all the benefits of the original tool, plus purple accents representative of testicular cancer’s awareness color, and a few other surprises. Winners participating in the event were the first to receive this unreleased prize. The trimmer, which will officially launch later this month, was developed in support of longtime Manscaped partner, the Testicular Cancer Society, whom sales will benefit.