New Products

Skura Style Expands Kitchen Cleaning Line with Eva Mendes

New collection of antimicrobial sponges includes brand’s Fade-to-Change technology.

Skura Style—a woman-founded and led lifestyle brand dedicated to kitchen “well-being”—has rolled out a new collection created by co-owner Eva Mendes. The new products include Skura Style x Eva Mendes sponges and “skrubbys” in colors and patterns inspired by Mendes' Cuban heritage.

The range includes Skrubby Sponges, which feature Fade-to-Change technology that tells consumers when it's time to change it, and Very Skrubby, a double-sided, heavy-duty scouring pad. Both feature antimicrobial technology.

Co-founders Linda Sawyer and Alison Matz called this new launch an “exciting next chapter” in its expansion and “rapid growth trajectory.”

Mendes—who has been the face of brands such as Revlon, Pantene, Estée Lauder and Avon—is  businesswoman, actress, model, author and mother of two children with partner Ryan Gosling. She discovered Skura Style's Srkubby Sponge during the pandemic, and in 2022, she joined Sawyer and Matz as a co-owner.

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