Vital Proteins Introduces First Ready-to-Drink Protein & Collagen Shake

Vital Proteins is shaking up wellness routines with the debut of its Vital Proteins Collagen & Protein Shake.

Featuring a light chocolate flavor, one shake packs 30 grams of protein per serving to help fuel wellness goals and features 10 grams of collagen peptides to support hair, skin, nail, bone and joint health.

A departure from the brand’s best-selling collagen peptides powder offerings and a spin on the conventional protein beverage, the timely release of the Vital Proteins Collagen & Protein Shake comes as consumers are seeking ways to boost their daily protein intake and are opting for more convenient products that support their overall wellbeing. In addition to protein, which supports lean muscle and helps manage hunger, the new beverage offers all the hair, skin, nail, bone and joint support benefits of Vital Proteins, which have made the collagen peptides a fan-favorite product, officials said.

“People want their wellness routines to work harder – not be harder,” said Jill Abbott, vice president of marketing strategy & innovation at Vital Proteins. “The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, and without compromise.”

Each 11 fluid ounce shake contains zero grams added sugar, and no carrageenan, artificial sweeteners, colors or flavors.

The new Vital Proteins Collagen & Protein Shake will be available later this month in four-packs at Walmart stores nationwide for $9.99, and in 18-packs at Costco locations nationwide beginning in September for $29.99.