Masculine products and more skin care-like ingredients are on the rise as makers of personal cleansers look to connect with grooming-conscious men and moisture-craving women. But will new products from major brands keep consumers loyal as the economy continues to wobble?
More than 1000 cosmetic chemists attended the 25th Congress of the IFSCC. Technical sessions were devoted to active ingredient research, efficacy assessment and trends in formulations.
Consumers are still willing to pay for premium fragrances during an economic downturn. Classic and designer-backed scents garner the most interest, and celebrity-driven juices are down, but not out.