08.20.02
L'Oreal, Paris, the world's leading cosmetic company, announced the acquisition of ARTec Systems Group, Inc. through its wholly owned U.S. subsidiary, L'Oreal USA. Terms of the transaction were not disclosed.
Headquartered in Long Island, NY and founded in 1990 by Mr. Leland Hirsch and Mr. Michael Mazzei, ARTec markets hair care and hair color products for the professional salon industry. Among the company's brands are ARTec Color Deposit System, Textureline, Purehair, Kiwi and Enamels, which are sold exclusively through authorized distributors to beauty salons.
"The products of ARTec benefit from a premium image among American hairdressers," said Jean-Jacques Lebel, L'Oreal worldwide president professional products. "Their future development will be made in association with the L'Oreal Professionnel brand enhancing our presence in America's most prestigious salons."
L'Oreal is the market leader in salon products, with brands like L'Oreal Professionnel, Redken, Kerastase and Matrix in its portfolio.
Headquartered in Long Island, NY and founded in 1990 by Mr. Leland Hirsch and Mr. Michael Mazzei, ARTec markets hair care and hair color products for the professional salon industry. Among the company's brands are ARTec Color Deposit System, Textureline, Purehair, Kiwi and Enamels, which are sold exclusively through authorized distributors to beauty salons.
"The products of ARTec benefit from a premium image among American hairdressers," said Jean-Jacques Lebel, L'Oreal worldwide president professional products. "Their future development will be made in association with the L'Oreal Professionnel brand enhancing our presence in America's most prestigious salons."
L'Oreal is the market leader in salon products, with brands like L'Oreal Professionnel, Redken, Kerastase and Matrix in its portfolio.