12.08.10
Kohl’s Corporation plans to expand Simply Vera Vera Wang into cosmetics by Spring 2012 in Kohl’s stores nationwide and Kohls.com.
At launch, the Simply Vera Vera Wang cosmetics line will include makeup and color, skin care, bath and body products and beauty accessories.
First licensed by a subsidiary of Vera Wang Group to Kohl’s in 2006, the Simply Vera Vera Wang collection currently includes apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.
According to Kohl's the expansion of Simply Vera Vera Wang into cosmetics demonstrates the strength of its exclusive and private brand strategy, which accounted for 48% of sales in the third quarter of 2010, up significantly from 2009.
“As part of my incredible partnership with Kohl's, I will now be able to offer women all over America my own personal regimen for skin care and make-up. It is an easy, light, modern and effortless approach to beauty and creativity,” said Vera Wang in a statement. “I am proud to announce this whole new business we are about to launch. For sheer allure and enhancement make-up can inspire individuality, creativity and exploration. Like fashion, make-up is also transformational. I love the artistry of make-up to accentuate, enhance, or create a mood for any time of day or occasion.”