05.05.15
Dreft, the 80-year-old top baby laundry detergent choice of pediatricians and dermatologist recommended brand for baby clothes debuted its largest innovation in more than half a decade. Understanding that laundry needs for little ones evolve as they grow and develop, Dreft has expanded its product line-up to meet every baby life stage – from pregnancy through toddlerhood and beyond.
Dreft's portfolio of laundry-care products now includes: Dreft Stage 1 Newborn Liquid Detergent, the new Stage 2 Active Baby Liquid Detergent and Dreft Blissfuls in-wash scent boosters.
The brand also partnered with Kelly Rowland for the promotion.
"As a brand that has been meeting the laundry needs of families for over 80 years, we know that for many moms and dads, doing baby’s laundry is more than just an ongoing chore – it serves as way to relish in the amazing moments and stages of baby's development," said Robert Reiss, Procter & Gamble, Brand Manager for Dreft. "We are thrilled to share our newest offerings with families - just like Kelly's - across the country as we celebrate the amazing journey of babyhood."
Dreft's portfolio of laundry-care products now includes: Dreft Stage 1 Newborn Liquid Detergent, the new Stage 2 Active Baby Liquid Detergent and Dreft Blissfuls in-wash scent boosters.
The brand also partnered with Kelly Rowland for the promotion.
"As a brand that has been meeting the laundry needs of families for over 80 years, we know that for many moms and dads, doing baby’s laundry is more than just an ongoing chore – it serves as way to relish in the amazing moments and stages of baby's development," said Robert Reiss, Procter & Gamble, Brand Manager for Dreft. "We are thrilled to share our newest offerings with families - just like Kelly's - across the country as we celebrate the amazing journey of babyhood."