12.21.15
e.l.f Cosmetics is the most visible brand in Google searches for color cosmetics terms—surpassing the likes of NYX, MAC, Maybelline, Make Up Forever and CoverGirl, according to L2, which is a member-based business intelligence firm.
The budget cosmetic brand, big in Target, earned a "Flash of Genius" spot in L2’s 2015 Digital IQ Index®: Beauty.
You can read more about L2's take on e.l.f. here.
While many beauty brands use artistic videos, celebrity partnerships, and creative social media campaigns to make a splash, others quietly leverage digital algorithms to gain their visibility. L2 says e.l.f. is one of the latter.
Without an “over-the-top ad budget,” e.l.f relies on the building blocks of SEO: clean product pages with clean HTML syntax that makes them easy to crawl, and search data, said L2.
The budget cosmetic brand, big in Target, earned a "Flash of Genius" spot in L2’s 2015 Digital IQ Index®: Beauty.
You can read more about L2's take on e.l.f. here.