07.25.16
Henkel contends that its recently-launched Schwarzkopf Extra Care Purify & Protect range, developed by its local Asia-Pacific R&D team, is the first anti-pollution repair range of hair products.
Schwarzkopf Extra Care Purify & Protect is especially designed for Asia and the Greater China market in which consumers are increasing concerned about the damage caused by hazy weather and PM2.5 particles. The line innovatively leverages Henkel’s advanced repairing technology with Moringa seed extracts, which helps to purify hair and scalp from urban dust, and form a light-weight screen for effective 72-hour protection against polluting agents and dust.
Purify & Protect has become a huge hit in the market since its launch, especially on e-commerce channels. Henkel contends it has become one of the top three best-selling products among Schwarzkopf‘s Extra Care product line in its Tmall flagship store.
Schwarzkopf Extra Care Purify & Protect is especially designed for Asia and the Greater China market in which consumers are increasing concerned about the damage caused by hazy weather and PM2.5 particles. The line innovatively leverages Henkel’s advanced repairing technology with Moringa seed extracts, which helps to purify hair and scalp from urban dust, and form a light-weight screen for effective 72-hour protection against polluting agents and dust.
Purify & Protect has become a huge hit in the market since its launch, especially on e-commerce channels. Henkel contends it has become one of the top three best-selling products among Schwarzkopf‘s Extra Care product line in its Tmall flagship store.