08.29.17
A new makeup line called CYOhas hit the market. The collection features 160 “hyper-functional, versatile pieces at a price point that encourages exploration and experimentation," according to the brand, which was created by Walgreens Boots Alliance. With prices that range from $3.50 to $7.50, CYO is exclusively available at select Walgreens and walgreens.com.
The portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or layered, blushers that pull double-duty and other products like two-in-one lipstick and lip liners.
"CYO is challenging the norms of how beauty products are used – we're giving makeup a shake up," said Lauren Consiglio, Americas category director overseeing CYO Cosmetics. "We've created an edgy line that doesn't break the bank and goes beyond your typical beauty boundaries. This is for the new generation of beauty lovers who want to create and re-create the many versions of themselves, we'll never say 'do this' or 'look like that', instead
The portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or layered, blushers that pull double-duty and other products like two-in-one lipstick and lip liners.
"CYO is challenging the norms of how beauty products are used – we're giving makeup a shake up," said Lauren Consiglio, Americas category director overseeing CYO Cosmetics. "We've created an edgy line that doesn't break the bank and goes beyond your typical beauty boundaries. This is for the new generation of beauty lovers who want to create and re-create the many versions of themselves, we'll never say 'do this' or 'look like that', instead