Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin, said market research firm Kline
. According to its Beauty Devices: Global Consumer Insights
report, consumer research we conducted in global six markets with 1,300 women, the company found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the US, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.
According to Karen Doskow, director of consumer products at Kline, South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%. Sales for anti-aging devices are up 10% globally.
What’s next? More silicone cleaning products in new formats, pore perfecting and blackhead extraction devices, and devices that have a hydration component as an added benefit.