The company, which previously focused its global brand strategy in three areas—Asia, North America and Europe—has started entry into high-growth potential regions such as the Middle East and Oceania, while launching additional brands in existing markets to spur its global business expansion.
Hera, which rolled out in China in 2016, will launch in Singapore next month at the Takashimaya Department Store located in Singapore's main shopping street. Hera will also be opening a boutique store within the second half of 2018, according to Amorepacific.
The K-beauty giant’s Amos Professional professional hair brand will also make its first step into the global market by launching in Singapore.
Last month, Mamonde entered the US via Ulta and Innisfree also debuted in Japan.
In order to enter new markets, Amorepacific has been assessing regional activities, and established its Middle East office in Dubai, UAE and its Australia office in Melbourne, to target local markets in full swing.
Beginning this year, Amorepacific aims to push forward with its operations in Australia as well. Laneige is now in the Australian market via Sephora stores nationwide, with locations including Sydney, Melbourne and Brisbane. Amorepacific plans to launch its flagship flagship brand and Innisfree there later this year.
"Since achieving Korea's first-ever cosmetic exports in 1964, Amorepacific has used 'beauty' as a global language form to continuously communicate with its customers all around the world." He added, "We will accomplish our goal as becoming a 'Great Brand Company' to make A MORE Beautiful World by spreading unique, innovative beauty culture,” said Amorepacific Group chairman and CEO Suh Kyung-bae.