hired Darin Laufenberg as national accounts manager. He will join the company’s executive team, which oversees growth for the six companies Bioforce USA represents exclusively in the US, including: Annemarie Bӧrlind
, A. Vogel
“Darin Laufenberg is a natural products professional with a proven history of increasing sales and improving partnerships for his brands, retailers, distributors, and brokers,” said Pierce Sioussat, president and CEO of Bioforce USA. “He’s known for providing a balance of determination, positivity, and humor, and we’re delighted to add him to our growing team.”
Most recently as national sales manager for tera’s whey, Laufenberg helped lead them to become the top whey protein brand in the Natural Channel, UNFI’s 2017 Brand Performance Award Winner, and a category standout in multiple channels.
“I’m thrilled to join Bioforce USA during this period of sustained growth,” said Laufenberg. “I admire their mission-driven commitment, and their success in not compromising their ideals while they’re being profitable.”