05.17.18
While online shopping is almost universal in the US, over half (53%) of Americans are concerned about the safety of products bought online, according to new research from Mintel.
And although young Americans have been brought up as digital natives, Mintel reveals that these consumers are exercising the greatest caution when shopping online, with almost two thirds (63%) of 18-24-year-olds expressing concern about online product safety.
But it’s not just product safety that is worrying shoppers, as almost eight in ten (78%) consumers are concerned about the freshness of food products they buy online.
The growing popularity of beauty subscription boxes also present an opportunity for consumers to learn about new products they might otherwise not have tried, especially among younger consumers.
And although young Americans have been brought up as digital natives, Mintel reveals that these consumers are exercising the greatest caution when shopping online, with almost two thirds (63%) of 18-24-year-olds expressing concern about online product safety.
But it’s not just product safety that is worrying shoppers, as almost eight in ten (78%) consumers are concerned about the freshness of food products they buy online.
The growing popularity of beauty subscription boxes also present an opportunity for consumers to learn about new products they might otherwise not have tried, especially among younger consumers.