According to data cited by the Henkel-owned detergent brand, consumers have voiced that the most common and frustrating odor offenders in laundry are sweat (42%) and body odor (39%). As a result, the newly expanded free clear line now includes all free clear Odor Relief, which fights odors and offers a powerful clean and is 100% free of dyes and perfumes.
“We are thrilled about our portfolio of innovative new products that tackle one of consumers’ biggest frustrations with laundry, odor!,” said Bridgette Miller, vice president marketing for the All brand. “The valuable insights from our consumers are drivers of all innovation and our investment in research and development reinforces our commitment to creating laundry products that provide effective solutions for any laundry need. all® is arming parents and caregivers with products that offer solutions to common laundry woes, like odor, giving them peace of mind when it comes to providing the care they need for their loved ones.”