06.21.18
SmileDirectClub, maker of doctor-directed at-home invisible aligners, has partnered with Macy’s to offer a new retail-specific new smile kit for the retailer’s customers in a first-of-its-kind nationwide partnership between a major retailer and an invisible aligner company.
SmileDirectClub says has iterated on its classic patent-pending impression kit to suit the needs of the Macy’s in-store customer.
The new smile kit allows shoppers to customize their impression-making process in their smile journey from the start. Different from the original impression kit, the new smile kit will have small, medium, and large recyclable sizing trays inside the kit to allow the customer to determine which tray is the right size for their mouth, as well as Bright On teeth whitening gel. Once the customer registers the kit at smiledirectclub.com, the customer will be overnighted their desired tray size, putty to make their dental impressions and a Bright On LED Accelerator Light. The impressions will be used to create their new smile plan, which is overseen by a dentist or orthodontist licensed in their state.
The new SmileDirectClub smile kits, priced at $79, are available now at 100 Macy’s stores.
“By partnering with Macy’s, an iconic retailer with an incredible footprint across the United States, we are able to better achieve our company’s mission to give everyone a smile they love,” said Jan Lombardo, vice president of retail partnerships at SmileDirectClub. “Macy’s can introduce a new convenient way for their loyal beauty customers to get a smile they’ll love and complement their unmatched list of brands at the same time. We are grinning ear to ear to be a part of the Macy’s family.”
SmileDirectClub digitally and remotely connects customers who are looking for a straighter smile with affiliated licensed dentists and orthodontists without the hassle of monthly in-person orthodontic visits and for 60% less than traditional braces or aligners. With the average treatment plan lasting 6 months, SmileDirectClub’s invisible aligners give consumers who couldn’t otherwise afford costly and lengthy orthodontic treatment the opportunity to get a smile they love.
“We are so pleased to offer the new Smile Kit at Macy’s, bringing a fresh and unique category to our Beauty floor,” said Nata Dvir, Macy’s GBM of Beauty. “Through our partnership with SmileDirectClub, we are able to give Macy’s customers another avenue toward achieving a holistic approach to beauty – and access to a better smile at an affordable price-point.”
The original SmileDirectClub impression kit or ability to book a free scan at a SmileShop is still available from the company.
SmileDirectClub says has iterated on its classic patent-pending impression kit to suit the needs of the Macy’s in-store customer.
The new smile kit allows shoppers to customize their impression-making process in their smile journey from the start. Different from the original impression kit, the new smile kit will have small, medium, and large recyclable sizing trays inside the kit to allow the customer to determine which tray is the right size for their mouth, as well as Bright On teeth whitening gel. Once the customer registers the kit at smiledirectclub.com, the customer will be overnighted their desired tray size, putty to make their dental impressions and a Bright On LED Accelerator Light. The impressions will be used to create their new smile plan, which is overseen by a dentist or orthodontist licensed in their state.
The new SmileDirectClub smile kits, priced at $79, are available now at 100 Macy’s stores.
“By partnering with Macy’s, an iconic retailer with an incredible footprint across the United States, we are able to better achieve our company’s mission to give everyone a smile they love,” said Jan Lombardo, vice president of retail partnerships at SmileDirectClub. “Macy’s can introduce a new convenient way for their loyal beauty customers to get a smile they’ll love and complement their unmatched list of brands at the same time. We are grinning ear to ear to be a part of the Macy’s family.”
SmileDirectClub digitally and remotely connects customers who are looking for a straighter smile with affiliated licensed dentists and orthodontists without the hassle of monthly in-person orthodontic visits and for 60% less than traditional braces or aligners. With the average treatment plan lasting 6 months, SmileDirectClub’s invisible aligners give consumers who couldn’t otherwise afford costly and lengthy orthodontic treatment the opportunity to get a smile they love.
“We are so pleased to offer the new Smile Kit at Macy’s, bringing a fresh and unique category to our Beauty floor,” said Nata Dvir, Macy’s GBM of Beauty. “Through our partnership with SmileDirectClub, we are able to give Macy’s customers another avenue toward achieving a holistic approach to beauty – and access to a better smile at an affordable price-point.”
The original SmileDirectClub impression kit or ability to book a free scan at a SmileShop is still available from the company.