08.22.18
Biossance, the squalane-based beauty brand from Amyris, Inc., will launch the brand across all 668 of Sephora's Inside JCPenney locations beginning next month. According to the company, the Biossance brand's rapid expansion has continued in the US, Canada and recently in Brazil, by providing No Compromise Beauty non-toxic products that perform. The agreement will increase the Biossance store count from 140 locations to over 800 locations in the Americas.
This expansion in the number of retail locations supporting clean beauty and making Biossance available to consumers is a critical component of delivering over 300% sales growth for Biossance that Amyris expects for 2018, according to the company.
"We continue to be encouraged by the momentum in our clean beauty business," said Caroline Hadfield, president of Biossance. "Consumers across a variety of geographies continue to embrace Biossance's clean beauty commitment, which calls for only using a few simple and safe ingredients in products that achieve best-in-class results and come in sustainable packaging. This is fostering broader market penetration and solid business performance for Biossance."
Biossance was founded in 2015 by Amyris, a biotechnology company originally funded by the Bill & Melinda Gates Foundation. As the first fully Environmental Working Group (EWG) Verified brand in Sephora, Biossance blacklists over 2,000 potentially harmful and toxic ingredients and uses tree-free, responsible outer packaging. Biossance has become a top-seller at Sephora stores in the U.S., with immediate traction in sales shortly after the brand's debut in the Canada and Brazil markets.
Amyris calls Biossance a 100% plant-based squalane skin care line that is delivering the leading skin moisturizer while using only safe and sustainable ingredients. The line is formulated with with a "No Compromise" approach, blacklisting over 2,000 potentially harmful ingredients. Biossance makes sure only the most trustworthy and powerful ingredients make the final cut. The full Biossance skin care line can be found at www.Biossance.com and www.sephora.com.
"We continue to be encouraged by the momentum in our clean beauty business," said Caroline Hadfield, president of Biossance. "Consumers across a variety of geographies continue to embrace Biossance's clean beauty commitment, which calls for only using a few simple and safe ingredients in products that achieve best-in-class results and come in sustainable packaging. This is fostering broader market penetration and solid business performance for Biossance."
Biossance was founded in 2015 by Amyris, a biotechnology company originally funded by the Bill & Melinda Gates Foundation. As the first fully Environmental Working Group (EWG) Verified brand in Sephora, Biossance blacklists over 2,000 potentially harmful and toxic ingredients and uses tree-free, responsible outer packaging. Biossance has become a top-seller at Sephora stores in the U.S., with immediate traction in sales shortly after the brand's debut in the Canada and Brazil markets.
Amyris calls Biossance a 100% plant-based squalane skin care line that is delivering the leading skin moisturizer while using only safe and sustainable ingredients. The line is formulated with with a "No Compromise" approach, blacklisting over 2,000 potentially harmful ingredients. Biossance makes sure only the most trustworthy and powerful ingredients make the final cut. The full Biossance skin care line can be found at www.Biossance.com and www.sephora.com.