09.21.18
Redken will introduce a new color care line specifically formulated for naturally gray and silver hair this October. The new Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo is an anti-yellow, color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes naturally gray and silver hair.
Redken’s violet-pigmented, anti-yellow Shampoo neutralizes unwanted yellow and orange undertones left in gray hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto the fiber for a beautiful, brightening silver pay off. Both formulas help to nourish and strengthen gray and silver hair for balanced, conditioned texture, said the company.
The Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo ($20) and Silver Conditioner ($20) will be available starting in October at Ulta, JCP, Regis, and Beauty Brands.
Redken’s violet-pigmented, anti-yellow Shampoo neutralizes unwanted yellow and orange undertones left in gray hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto the fiber for a beautiful, brightening silver pay off. Both formulas help to nourish and strengthen gray and silver hair for balanced, conditioned texture, said the company.
The Redken Color Extend Graydiant! Redken Color Extend Graydiant Shampoo ($20) and Silver Conditioner ($20) will be available starting in October at Ulta, JCP, Regis, and Beauty Brands.
