Henkel is extending its Beauty Care portfolio with the launch of Nature Box, a new brand that combines effective beauty care with cold pressed oils and certain sustainably-sourced ingredients. With five product lines featuring cold pressed oils, Nature Box hair and body care products are vegan, and many are created without the trending consumer ingredient topics of interest such as sulfates, silicones, parabens, and artificial colorants. In addition, Nature Box ingredients are packaged and labelled to encourage consumer recycling. The Nature Box product range comprises 22 items, including 11 hair care and 11 body care products. The full product portfolio includes shampoo, conditioner and treatments for hair care, as well as body wash, body lotion, body butter and liquid hand soap.
Nature Box's five product lines feature oils extracted from the heart of fruits and nuts by a process called cold pressing. Cold pressing oils involves exerting pressure, without using excessive heat, so that the natural oils are released from the ingredients. Cold pressing involves no chemicals and no hot processes. The cold pressed oils in Nature Box products are neither refined nor processed. Nature Box products are made with 100% cold pressed oil from coconuts, avocados, apricots, almonds, and macadamia nuts.  


"Nature Box formulas with cold pressed oils help keep the skin from drying out, and are nourishing and refining, making skin and hair both healthy looking and soft," said Xenia Barth, Vice President, Marketing. "Nature Box meets a host of beauty needs from the tips of your hair down to the pores of your skin, so you can "unbox" the very best of you!"

Nature Box also furthers Henkel's sustainability initiatives. "A product's origin and production should be as transparent and sustainable as possible," said Martina Spinatsch, Vice President R&D, Beauty Care North America. "Nature Box reflects our commitment here at Henkel to uphold these important values."