02.11.20
One of the earliest purveyors and promoters of K-Beauty in the US— Peach & Lily—has announced an investment from Sandbridge Capital. The funding will help the company expand expand internationally, offer more content and launch an “exciting experiential offering for customers,” according to statement from the New York-based beauty brand.
Peach & Lily as founded in 2012 by Alicia Yoon. In recent years, the company has launched two proprietary brands—Peach & Lily, which is sold at Ulta, and Peach Slices, a mass brand. Both are sold on peachandlily.com.
"We are thrilled to partner with Sandbridge and Ken Suslow, as their unique approach to building authentic, iconic brands really resonated with us. Sandbridge's expertise and track record, and our shared values of customer focus and the highest quality standards, will enable us to fulfill our mission on a much larger scale,” said Yoon, founder and CEO of Peach & Lily.
“We see an ideal opportunity with the Peach & Lily brand to strategically leverage Sandbridge's global brand building capabilities in support of the company's trusted beauty platform and exceptional pipeline of new product innovation,” added Ken Suslow, founding managing partner at Sandbridge Capital, which has invested in The RealReal, Youth to the People, ILIA and Rossignol among others.
Peach & Lily as founded in 2012 by Alicia Yoon. In recent years, the company has launched two proprietary brands—Peach & Lily, which is sold at Ulta, and Peach Slices, a mass brand. Both are sold on peachandlily.com.
"We are thrilled to partner with Sandbridge and Ken Suslow, as their unique approach to building authentic, iconic brands really resonated with us. Sandbridge's expertise and track record, and our shared values of customer focus and the highest quality standards, will enable us to fulfill our mission on a much larger scale,” said Yoon, founder and CEO of Peach & Lily.
“We see an ideal opportunity with the Peach & Lily brand to strategically leverage Sandbridge's global brand building capabilities in support of the company's trusted beauty platform and exceptional pipeline of new product innovation,” added Ken Suslow, founding managing partner at Sandbridge Capital, which has invested in The RealReal, Youth to the People, ILIA and Rossignol among others.