The #SephoraSquad offers influencers the opportunity to partner with Sephora, and support and amplify different retailer initiatives throughout the year. In addition to creating content, the 2020 #SephoraSquad will also have the opportunity to foster new peer and professional relationships, attend unique events, work with different brand partners and get exposure on Sephora’s channels.
Similar to last year, the 2020 #SephoraSquad applications were open to social content creators as well as Sephora’s employees. The program provides employees with the tools, resources and training to help fuel their growth as influencers with content opportunities, educational sessions and interactive workshops.
The finalists represent beauty lovers across all categories - makeup, skincare and hair. As part of the selection process, Sephora extended their partnership with a select group of 2019 #SephoraSquad members, who joined a diverse panel of judges in selecting the 2020 finalists.
View the finalists here.