“The ideal balance of hydration, antioxidants, vitamins and key amino acids will transform your hair from dull and lifeless to healthy, calm and beautiful,” said Jennifer Weiderman, chief marketing officer for TSG Consumer Partners, which makes the Hempz collection, in a Zoom event with beauty editors last week. Guests also got to partake in a refreshing yoga session online with Fithouse and received samples of the hair care to test in the shower after sweating it out.
The collection is THC-free, dye-free, gluten-free, paraben-free, cruelty-free and 100% vegan. The products are available at hempz.com, in Ulta stores and on ulta.com. It will expand nationally in 2021, according to Weiderman.