Tom Branna, Editorial Director02.08.21
The pandemic and ensuing recession has people losing sleep, losing jobs and, ultimately, losing their help as COVID-19 impacts every aspect of their lives. No wonder, then, that wellness is a hot topic among consumers and investors—a trend that is here to stay. According to Google search data, the word "wellness" has increased every year for the past 15 years.
In a recent article on Forbes.com, Richard Kestenbaum, co-founder and partner at Triangle Capital, LLC, notes that beauty products, especially skin care, perform the same emotional function and many consumers are motivated to buy them for reasons relating to wellness. Furthermore, consumers who buy products with attributes like authenticity and sustainability experience a feeling of wellness when they buy those products. All these different classes of products are connected by a new purchase motivation: the feeling of wellness that the consumer gets when they buy and use the product.
No wonder then, that brands and conmpanies with a good grasp of wellness trends, are well positioned to take advantage of M&A activities in the years ahead.
In a recent article on Forbes.com, Richard Kestenbaum, co-founder and partner at Triangle Capital, LLC, notes that beauty products, especially skin care, perform the same emotional function and many consumers are motivated to buy them for reasons relating to wellness. Furthermore, consumers who buy products with attributes like authenticity and sustainability experience a feeling of wellness when they buy those products. All these different classes of products are connected by a new purchase motivation: the feeling of wellness that the consumer gets when they buy and use the product.
No wonder then, that brands and conmpanies with a good grasp of wellness trends, are well positioned to take advantage of M&A activities in the years ahead.