Tom Baanna, Editorial Director05.08.21
How about a side order of skin care products with your burger? Uber Eats users can now order Jo Malone London and Origins products on Uber Eats and Postmates apps from more than 60 stores in the US.
The move enables Estée Lauder to gain from Uber's delivery service prowess, a business which grew 150% last year. At the same time, the deal helps Uber expand into new categories.
The Uber Eats-Estée Lauder agreement underscores the shift in how consumers shop; a shift that grew dramatically during the pandemic. Estée Lauder's sales jumped 16% in the first quarter. This move is Lauder's newest effort to keep sales momentum moving in the right direction.
The move enables Estée Lauder to gain from Uber's delivery service prowess, a business which grew 150% last year. At the same time, the deal helps Uber expand into new categories.
The Uber Eats-Estée Lauder agreement underscores the shift in how consumers shop; a shift that grew dramatically during the pandemic. Estée Lauder's sales jumped 16% in the first quarter. This move is Lauder's newest effort to keep sales momentum moving in the right direction.