06.25.21
As part of its Post-COVID Business Acceleration Program, The Estée Lauder Companies will continue to pivot toward online, digital and omnichannel selling to drive growth in the region. The reorganization includes layoffs that are expected to impact corporate and field employees in North America, according to WWD.
In a memo to staff, North American Group President Chris Good wrote, "As we evolve our organization to reflect our new reality, there will be some talent impacts in certain areas of the business. While difficult, these decisions are necessary to effectively pivot to new market dynamics and lead our business into the future."
No word on when or how many layoffs will take place. According to Good, the plan will optimize teamwork and efficiency, and pivot investments to areas of the company that could drive growth. In a recent interview at the Personal Care Products Council Virtual Annual Meeting, William P. Lauder admitted that the pandemic has accelerated change, and only those companies that embrace change will thrive in the coming years.
To read more about how the personal care business can reap the benefits of moving online, read How Personal Care Brands Can Lead with Digital After COVID-19.
In a memo to staff, North American Group President Chris Good wrote, "As we evolve our organization to reflect our new reality, there will be some talent impacts in certain areas of the business. While difficult, these decisions are necessary to effectively pivot to new market dynamics and lead our business into the future."
No word on when or how many layoffs will take place. According to Good, the plan will optimize teamwork and efficiency, and pivot investments to areas of the company that could drive growth. In a recent interview at the Personal Care Products Council Virtual Annual Meeting, William P. Lauder admitted that the pandemic has accelerated change, and only those companies that embrace change will thrive in the coming years.
To read more about how the personal care business can reap the benefits of moving online, read How Personal Care Brands Can Lead with Digital After COVID-19.