09.17.21
Authentic Beauty Concept announces the launch of three new hair products available today at Ulta.
The hydrate spray conditioner, hydrate cleansing conditioner and the nourishing hair oil are now part of the high-performance vegan haircare line, just in time for the fall and winter seasons.
Chillier temperatures and dry heat indoors spell trouble for hair, striping tresses of moisture leaving it dry and brittle and susceptible to breakage.
The vegan-friendly hair product can nourish and hydrate hair with a just a few spritzes, washes or smoothing treatments.
The Hydrate Spray Conditioner ($28) is a leave-in mist that can be sprayed throughout damp hair to hydrate and detangle, while enhancing shine, bounce and elasticity. It also removes impurities and greasiness from hair for added benefits.
The Hydrate Cleansing Conditioner ($28) is perfect for curly hair types, and purifies hair while infusing it with moisture, strengthening it from the inside out. Improved shine and reduced frizz results after one use.
The Nourishing Hair Oil ($44) is a multi-tasking oil that works to smooth frizz, seal split ends and add a high-gloss finish. Fluid, clear, and lightweight, the oil absorbs instantly. It can be used on damp hair or dry hair for nourished and shiny salon-level looks.