01.18.22
Bic, which is best known for pens and disposable shavers, has acquired semi-permanent tattoo brand Inkbox in a $65 million deal.
Bic, Shelton, CT, contends the DIY skin creative market expected to reach $1.5 billion in value by 2031 and the acquisition puts it in a leadership position for this fast-growing industry.
Inkbox's semi-permanent tattoos can last up to one-to-two weeks and use a patented, plant-based ink formula. All the products are designed and manufactured on-demand, in-house and individuals can create customized designs or choose from more than 10,000 artist-designed tattoos.
"Consumers today crave newness, desire creative freedom and embody authenticity," said Bic CEO Gonzalve Bich. "Inkbox's temporary tattoos and markers empower individuals to be their continually-evolving, fluid selves. The acquisition of Inkbox will expand BIC's offerings in the DIY skin creative category which includes BodyMark by BIC, bringing more innovative and high-quality tools to individuals who are not afraid to showcase who they truly are."
The addition of Inkbox will broaden BIC's human expression portfolio, which includes temporary tattoo markers BodyMark by Bic. Inkbox's digital expertise will further strengthen BIC's direct-to-consumer, e-commerce capabilities, according to the company.
Inkbox was founded in 2015 by brothers Tyler and Braden Handley. The company, which is based in Toronto, recorded $27 million in net sales in 2021. Inbox sells tattoos DTC and operates the permanent tattoo studio called Inside Out. The firm employs more than 150 people across Canada, Japan, and the US.
"Today's youth embrace freedom of expression to an extent not seen before. Our tattoos enable them to match their look to their ever-evolving identity. We're excited that an internationally recognized brand like Bic understands this and believes in our ethos of supporting and celebrating identity," said Tyler Handley, CEO of Inkbox. "Beyond our shared commitment to creative expression, BIC is the ideal partner to help Inkbox achieve its full scale-up potential, notably through accelerated international expansion and operational efficiencies."
Bic, Shelton, CT, contends the DIY skin creative market expected to reach $1.5 billion in value by 2031 and the acquisition puts it in a leadership position for this fast-growing industry.
Inkbox's semi-permanent tattoos can last up to one-to-two weeks and use a patented, plant-based ink formula. All the products are designed and manufactured on-demand, in-house and individuals can create customized designs or choose from more than 10,000 artist-designed tattoos.
"Consumers today crave newness, desire creative freedom and embody authenticity," said Bic CEO Gonzalve Bich. "Inkbox's temporary tattoos and markers empower individuals to be their continually-evolving, fluid selves. The acquisition of Inkbox will expand BIC's offerings in the DIY skin creative category which includes BodyMark by BIC, bringing more innovative and high-quality tools to individuals who are not afraid to showcase who they truly are."
The addition of Inkbox will broaden BIC's human expression portfolio, which includes temporary tattoo markers BodyMark by Bic. Inkbox's digital expertise will further strengthen BIC's direct-to-consumer, e-commerce capabilities, according to the company.
Inkbox was founded in 2015 by brothers Tyler and Braden Handley. The company, which is based in Toronto, recorded $27 million in net sales in 2021. Inbox sells tattoos DTC and operates the permanent tattoo studio called Inside Out. The firm employs more than 150 people across Canada, Japan, and the US.
"Today's youth embrace freedom of expression to an extent not seen before. Our tattoos enable them to match their look to their ever-evolving identity. We're excited that an internationally recognized brand like Bic understands this and believes in our ethos of supporting and celebrating identity," said Tyler Handley, CEO of Inkbox. "Beyond our shared commitment to creative expression, BIC is the ideal partner to help Inkbox achieve its full scale-up potential, notably through accelerated international expansion and operational efficiencies."