02.17.22
Blueland is entering the personal care category. Nearly three years ago, the household cleaning product maker shook up the home care market by introducing DTC refillable, reusable formulas for products such as laundry detergent and dish soap. Now, Blueland has raised $20 million to fund new products and an expansion to brick-and-mortar stores. The funding round, led by female-founded investment firm Prelude Growth Partners, brings Blueland’s total fundraising to $35 million, according to the company, which declined to share its total valuation.
According to Company Founder Sarah Paiji Yoo, Blueland is expanding to physical retailers because most consumers prefer to buy cleaning supplies where they do their habitual shopping. The company will also focus on new personal-care products. As Paiji Yoo notes, that's another essential category that needs to be replenished often.
Since its founding in 2019, Blueland hasn't turned a profit. But the company says it has sold more than 10 million products since its launch to over one million customers.
According to Company Founder Sarah Paiji Yoo, Blueland is expanding to physical retailers because most consumers prefer to buy cleaning supplies where they do their habitual shopping. The company will also focus on new personal-care products. As Paiji Yoo notes, that's another essential category that needs to be replenished often.
Since its founding in 2019, Blueland hasn't turned a profit. But the company says it has sold more than 10 million products since its launch to over one million customers.