03.28.22
Rinna Beauty has introduced a set of “Larger Than Life” lip plumping glosses designed to volumize lips for a fuller, photo-finish façade.
The collection features six shades with an ultra-reflective sheen that give lips an immediate and fuller appearance meant to mirror those of brand founder Lisa Rinna.
“Fuller lips give women confidence, attitude and style,” said Rinna. “It’s sexy, empowering and bold, and shows them who’s boss. Rinna Beauty’s ‘Larger than Life’ Lip Plumping Glosses give a gorgeous sheen, enhanced by a revolutionary formula that maximizes volume and moisture. I’m often identified for my lips for a reason: they leave a lasting memory.”
Rinna Beauty’s “Larger than Life” Lip Plumping Glosses can be used daily, and the effects are cumulative with consistent use. The proprietary composition increases lip volume and moisture while decreasing the appearance of lip lines. The vegan glosses are free from scent, taste, parabens, phthalate and gluten. The plumping glosses also contain no animal collagen, and like all Rinna Beauty products, have been deemed cruelty-free by Cruelty Free Kitty.
Additionally, the lip plumpers blend vegan collagen peptides, hyaluronic acid and Vitamin E, while sensory botanicals impart a cooling sensation. Silky emollients fill in lip lines and smooth the texture, and antioxidants shield against environmental stressors. All of the ingredients work harmoniously to produce distinctly fuller and visibly voluminous lips with each application and do double duty in providing care for lips.
Rinna Beauty launched in 2020 to instant e-commerce success with its Lip Icon lip kit series, renowned for the quality formulas of lipsticks, lip liners and glosses. The line is gender inclusive and social media friendly, garnering substantial followings thanks to creator Lisa Rinna’s visually-impactful photos and playful personality. Daughter Amelia partnered with her mom in 2021 on the namesake Amelia lip kit, which became an immediate bestseller, and was followed by their Showstopper kit earlier this year.
The Larger Than Life Collection launched exclusively on Talk Shop Live on March 23 and will be available on the Rinna Beauty website.