05.02.22
A new sustainable baby care brand called Goodnest is rolling out reusable products including 3-in-1 dissolvable tablets, refillable baby balm and solid format cleansing sheets that it says eliminate water waste, single use plastics and promote more “environmentally balanced parenting practices.”
"Parents have a plethora of options in the baby care aisle, but at the end of the day, it comes down to quality products," said Dan Doll, goodnest managing partner.
Doll says the company wants to change the way parents and families fundamentally use sustainable and safe products, and launched thee “first-of-its-kind line to address these priorities."
The waterless and reusable products are available in three multi-functional formats: 3-in-1 wash+shampoo+soak refill tablets, dissolvable wash sheets and a baby balm.
Created without parabens, phthalates or dyes, the washes and balm are available in 100% natural fragrances including Calm (lavender), Soothe (chamomile), Fresh (cucumber aloe) and Pure (unscented). The dermatologist-tested products are also tear-free and hypoallergenic, and are shipped without water, supporting the brand's commitment to reduce its CO2 footprint.
The brand has tapped Ashley Tisdale and Tan France (Netflix's Queer Eye) to promote the brand and its campaign to encourage parents to rethink their approach to clean.
The brand's "Baby Steps to Better" initiative understands that it is hard for parents to change habits and for first-time parents to try a new approach to baby hygiene, which is why the gradual change to more sustainable practices is taking realistic baby steps, not unpractical leaps.
Goodnest products are exclusively available at Target.com and on goodnest.com, where consumers can access product demonstration videos.
"Parents have a plethora of options in the baby care aisle, but at the end of the day, it comes down to quality products," said Dan Doll, goodnest managing partner.
Doll says the company wants to change the way parents and families fundamentally use sustainable and safe products, and launched thee “first-of-its-kind line to address these priorities."
The waterless and reusable products are available in three multi-functional formats: 3-in-1 wash+shampoo+soak refill tablets, dissolvable wash sheets and a baby balm.
Created without parabens, phthalates or dyes, the washes and balm are available in 100% natural fragrances including Calm (lavender), Soothe (chamomile), Fresh (cucumber aloe) and Pure (unscented). The dermatologist-tested products are also tear-free and hypoallergenic, and are shipped without water, supporting the brand's commitment to reduce its CO2 footprint.
The brand has tapped Ashley Tisdale and Tan France (Netflix's Queer Eye) to promote the brand and its campaign to encourage parents to rethink their approach to clean.
The brand's "Baby Steps to Better" initiative understands that it is hard for parents to change habits and for first-time parents to try a new approach to baby hygiene, which is why the gradual change to more sustainable practices is taking realistic baby steps, not unpractical leaps.
Goodnest products are exclusively available at Target.com and on goodnest.com, where consumers can access product demonstration videos.