08.08.22
After breaking a sweat, consumers can skip the other chore of washing their hair.
All this month, dry shampoo brand Batiste teamed up with Barry’s, the original high intensity interval workout, to bring six Batiste-themed Barry's classes to major cities and sample Batiste Dry Shampoo in 47 studios across the US. With Batiste, clients can instantly refresh their strands post-workout with the dry shampoo, giving them more freedom in their busy schedules to do what brings them joy.
To kick off celebrations, Batiste will first appear in Philadelphia on Wednesday, Aug. 10 at 9:40 AM ET with Barry's instructor Amanda Ryan and continue the themed classes throughout the month in Los Angeles, New York and Chicago with different instructors.
"Batiste wants everyone to spend more time doing what's meaningful to them. By skipping a hair wash post-workout, they can have an extra moment to refresh…on us," said Stacey Ramstedt, vice president of marketing for Batiste. "During the month of August, we are excited about our partnership with Barry's Bootcamp as it brings together the No. 1 Dry Shampoo in America and the 'Best Workout in The World.' Our goal is simple; we want to provide Barry's attendees with additional free time and beautiful, clean-looking hair in seconds."
Award-Winning Dry Shampoo Varieties
Batiste is known for its' award-winning variety of dry shampoos formulated with an ultra-refined rice starch that revitalizes hair as it removes excess oils and restores volume. Along with Batiste Dry Shampoo, other favorites include Batiste Touch of Gloss; a lightweight shine mist that leaves hair with salon-level shine; Batiste Hair Masks, a leave-in treatment that either strengthens, smooths or repairs dry and dull strands in-between washes; and Naturally Dry Shampoo, a plant-powered, nature-inspired dry shampoo that either carries a light scent and helps calm fly-aways or provides an extra lift.
Batiste is available in stores nationwide including CVS.