10.03.22
L'Oréal Paris US has rolled out a new limited-edition Color Riche lipstick—Red My Lips in shade Le Rouge Liberté—as part of its Stand Up Against Street Harassment program in an effort to encourage safe bystander intervention with color expression.
The new lipstick, inspired by the brand's work with NGO partner Right To Be, will donate 100% of the proceeds from each lipstick sold to the charity partner, which will help to train more people in how to safely and effectively intervene in situations of street harassment.
Street harassment is the No. 1 issue faced by women around the world, with 80% having experienced sexual harassment in public spaces.
Together with Right To Be, local charity partners and global divisions of L'Oréal Paris, the beauty brand has joined forces to train people to safely intervene when witnessing street harassment by Right To Be through training sessions in both public spaces and online at StandUp-US.com. More than 800,000 people globally have already been trained, according to L’Oréal.
The new lipstick, inspired by the brand's work with NGO partner Right To Be, will donate 100% of the proceeds from each lipstick sold to the charity partner, which will help to train more people in how to safely and effectively intervene in situations of street harassment.
Street harassment is the No. 1 issue faced by women around the world, with 80% having experienced sexual harassment in public spaces.
Together with Right To Be, local charity partners and global divisions of L'Oréal Paris, the beauty brand has joined forces to train people to safely intervene when witnessing street harassment by Right To Be through training sessions in both public spaces and online at StandUp-US.com. More than 800,000 people globally have already been trained, according to L’Oréal.