03.03.23
The Estée Lauder Companies has appointed Lahnie Strange to senior vice president, global general manager, Bobbi Brown. Strange will report to Sandra Main, president, global brands, La Mer and Bobbi Brown and join the company’s extended executive leadership team.
“Having previously spent nearly six years in marketing leadership roles at Bobbi Brown Cosmetics, Strange returns to the brand where she will leverage her deep understanding of our artistry-led brand to continue driving growth across winning consumer segments, channels and markets,” said Main.
Strange will further elevate Bobbi Brown’s aspirational and luxury positioning, deepen the brand’s approach to artist-led teaching, dial up its New York roots and continue to inspire teams worldwide to empower all women to own their natural beauty. Working closely with Main, Strange will lead the global brand strategy and new product and commercial innovation, building and expanding upon hero products, like Vitamin Enriched Face Base and Intensive Serum Foundation, to further fuel their momentum, the company said.
Tenure at Estée Lauder
Strange joins from Estée Lauder where she most recently held the role of senior vice president/general manager, Estée Lauder and Aerin Beauty, North America. Under Strange’s leadership, Estée Lauder North America evolved its business with tailored, field-driven, locally-relevant marketing strategies, and realized new growth opportunities through expanded consumer reach at key retailers.
Previously, Strange held the role of senior vice president, global marketing and product development, Estée Lauder overseeing product and commercial innovation for makeup, including the brand’s coveted Double Wear franchise. Strange’s leadership led to the development of new engines of growth for Estée Lauder across products, forms, and finishes in key subcategories. Strange first joined the company in 2005 and held marketing roles of increasing responsibility at Clinique both globally and in North America. In 2010, she transitioned to the global marketing team for Bobbi Brown Cosmetics where she worked for nearly six years, eventually assuming the role of senior vice president, global marketing, product, consumer, digital.