03.22.23
Zevo, one of America’s fastest growing pest control brands, has launched new Zevo On-Body Mosquito + Tick Repellents, marking its foray into body bug protection.
Zevo was developed within P&G Ventures, the startup arm of Procter & Gamble.
Zevo was developed within P&G Ventures, the startup arm of Procter & Gamble.
The new Zevo products are currently available in three forms: aerosol, pump spray and a lotion. They are formulated to repel ticks that may carry Lyme disease in addition to mosquitoes that may carry Zika, Chikungunya, Dengue fever and West Nile. The repellents provide odorless, non-sticky and complete protection against mosquitos and ticks for up to eight hours. Zevo On-Body can be used on the face and body.
The active ingredient in Zevo On-Body, IR3535, is odorless and non-greasy. IR3535 is inspired from a naturally-occurring amino acid.
The active ingredient in Zevo On-Body, IR3535, is odorless and non-greasy. IR3535 is inspired from a naturally-occurring amino acid.
Research conducted by P&G revealed consumers were dissatisfied when it comes to the greasy feel on skin and the strong odor associated with their insect repellents. The company found 48% of people dislike the smell of their current insect repellent and 36% said it feels sticky on their skin.
“We’ve spoken with thousands of consumers and have heard loud and clear their desire for a bug repellent solution that is unscented, non-greasy and provides them with dependable protection from bugs,” said Chetan Parekh, vice president and general manager of Zevo at Procter & Gamble. “We're thrilled to provide them with Zevo On-Body products as we continue to revitalize the pest control category and grow the Zevo brand with new, disruptive innovation.”
Zevo’s revenues rose 298.8% to $2.5 million for the 52 weeks ended April 18, 2021, according to IRI data.
Zevo’s revenues rose 298.8% to $2.5 million for the 52 weeks ended April 18, 2021, according to IRI data.
Zevo On-Body retails for $9.99 and can be found at Walmart, Target, The Home Depot, Lowe’s, Kroger, Meijer and more.