03.22.23
Rodan + Fields, a leading direct sales skincare company with a newly-launched haircare collection, honors 15 years of changing lives with its products and independent consultant community.
The brand has celebrated the milestone all month long with events to energize its consultant community. On Wednesday, it unveiled an exclusive R+F Birthday Box, a limited-edition collection of blockbuster R+F products available to all customers.
The R+F Birthday Box includes Lash Boost (US only) or Active Hydration (AUS and CAN) and Redefine Multi-Function Eye Cream and Refresh+ Dry Shampoo, at a savings of 30% off plus three free R+F product samples.
The Birthday Box also offers all customers who purchase a birthday box 15% off their next R+F order placed between April 4 at 12:01 a.m. PT and June 4 at 11:59 p.m. PT as well as the opportunity to enter the R+F's Birthday sweepstakes for a chance to win prizes valued over $600,000 including luxury gift cards and R+F product sets. The R+F Birthday Box will be available from March 22 through March 31 at 11:59 p.m. PT while supplies last.
Empowering Entrepreneurs
Founded by two Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields launched in 2008 powered by a direct sales business model. Named the #1 Premium Skincare Regimen Brand in the US for four consecutive years (2018-2021), Rodan + Fields skincare features over 15 proprietary technologies and has been recognized with over 20 awards from leading beauty publications including Allure, Elle and New Beauty.
"When we started this business, we sought to make an impact and change lives through giving all people access to the visible results that come with our dermatology-created products,” said Rodan. “Beyond delivering skincare, to be able to empower hundreds of thousands of entrepreneurs has been so much more meaningful than we could have ever imagined.
“This is a special milestone to reflect on where we started and how far we have come, but even more so to think to the future about all of the positive impact we, together with our Consultants and Home Office team, can continue to have,” added Fields. “We are energized and believe our opportunity and products can help many more.”
Foray into Haircare
In November 2022, Rodan + Fields took its 30-plus years of expertise and deep understanding of dermatology-created skincare to enter the haircare category. R+F Haircare takes a scalp-first approach to deliver transformative, clinically-tested results instantly and over time. The introduction to the hair category represents a significant opportunity for Rodan + Fields and its independent consultants to empower entrepreneurs with a strong business opportunity and provide more people with the visible results R+F products deliver, according to the brand.
"I am proud to partner with our community to continue to power forward our Founders' legacy of empowering entrepreneurs and to provide people with access to dermatology-created products," said Dimitri Haloulos, CEO and president, Rodan + Fields, "With our recent expansion into haircare coupled with our compelling business model and innovative products that deliver results, we believe we have lots of white space and are energized to share R+F with more people."
To purchase the R+F Birthday Box, visit rodanandfields.com.
