05.01.23
Biolage Professional, a leader in salon haircare, has added a blow dry lotion made with styling polymers for weightless conditioning to provide heat protection and shape-memory to extend the life of hairstyles.
Introducing Hydra Source Blow Dry Shaping Lotion. Infused with moisture-rich aloe vera, hyaluronic acid and advanced shape-memory polymers, the Shaping Lotion keeps hair moisturized while protecting from heat styling up to 450 degrees Fahrenheit. The cruelty- and silicone-free formula containing mineral also reducing blowout time while elongating the life of a hairstyle’s shape.
"Our Hydra Source collection is known for its ability to deeply moisturize the hair and we can't wait for consumers to try this new formula in their blowout & heat styling routines," said Aurelie Croze, assistant vice president of Biolage Professional. "The Biolage Blow Dry Shaping Lotion is unique in its ability to lock in moisture, decrease dry time and help blowouts last for days — and with a formula that adheres to Biolage's commitment to being 100% vegan and cruelty-free. We sought to create a formula that makes stiff blowouts a style of the past. Not only will this new formula give you lasting style, but your hair will be touchably soft and full of movement."
This addition to the fan-favorite Hydra Source product collection boasts nature-inspired formulas that mimic the moisture retention properties of the aloe plant, balancing moisture levels for softer, more manageable hair. The Shaping Lotion features the Aromascience fragrance for which Biolage is known, helping create a unique sensorial experience during use and all day after. Ideal for all hair types, the product is packaged in a 70% PCR plastic tube.
"This product provides insurance for my clients' manes, especially when it comes to the high heat required to create red carpet-ready looks," said Cynthia Alvarez, Biolage global ambassador. "I love that I can get great shape definition, heat protection and moisture-locking in one product. As someone whose kit is heavy to lug around, I love that the Shaping Lotion combines so many products in one to lighten my load."
The Hydra Source Blow Dry Shaping Lotion is available at Ulta Beauty, Amazon, JCPenney and Hair.com on May 1 and retails for $24 and $12 for salon professionals.