05.15.23
Celebrity beauty brand Florence by Mills recently launched All Eyes On You, its latest eye-centric color cosmetics line, on florencebymills.com and at Ulta.
Products in the new beauty range include Up A Notch Volumizing Mascara, Eye Candy Eyeshadow Sticks, See Ya Later! Bi-Phase Eye Makeup Remover and On Your Mark Dual Liquid Eyeliner.
Of her decision to create Florence by Mills, Brown said, "I wanted to create something for me and my generation, my friends and peers. A brand that could reflect us and our self-expression and still be good for you, simple to use and suited for changing, transitional skin. Being young in general is so tough, so creating a place to support everyone on their beauty journey was important to me."
As a teenager in the spotlight who has sat in hundreds of makeup chairs, Brown has experimented with enough products to know what works for her skin, said the company.
The brand debuted in 2019 with nine beauty essentials including Zero Chill Face Mist and Swimming Under the Eye Gel Pads, as well as four color cosmetics in a variety of shades including Like a Light Skin Tint and Cheek Me Later Cream Blush.
Products in the vegan collection are suitable for all skin types, dermatologist-tested, infused with vitamins and botanicals and free of parabens, sulfates and synthetic fragrances.
Products in the new beauty range include Up A Notch Volumizing Mascara, Eye Candy Eyeshadow Sticks, See Ya Later! Bi-Phase Eye Makeup Remover and On Your Mark Dual Liquid Eyeliner.
About Florence by Mills
A fresh approach to clean skincare and makeup, Florence by Mills sets out to redefine beauty with a Gen Z-focused line, according to the company created by influencer Millie Bobby Brown.Of her decision to create Florence by Mills, Brown said, "I wanted to create something for me and my generation, my friends and peers. A brand that could reflect us and our self-expression and still be good for you, simple to use and suited for changing, transitional skin. Being young in general is so tough, so creating a place to support everyone on their beauty journey was important to me."
As a teenager in the spotlight who has sat in hundreds of makeup chairs, Brown has experimented with enough products to know what works for her skin, said the company.
The brand debuted in 2019 with nine beauty essentials including Zero Chill Face Mist and Swimming Under the Eye Gel Pads, as well as four color cosmetics in a variety of shades including Like a Light Skin Tint and Cheek Me Later Cream Blush.
Products in the vegan collection are suitable for all skin types, dermatologist-tested, infused with vitamins and botanicals and free of parabens, sulfates and synthetic fragrances.