08.25.23
Revlon Group Holdings LLC announced a series of strategic executive hires as it progresses with the transformation of its business.
Ted McCormick is the new chief financial officer; Geralyn Breig has been named president, North America; and Will Cornock is the chief strategy and transformation officer.
These appointments are effective September 5. McCormick, Breig and Cornock will report directly to Interim Chief Executive Officer Elizabeth (Liz) Smith.
“I am thrilled to welcome Ted, Geralyn and Will to fill these critical roles within our leadership team as we move decisively to execute on our business transformation,” said Smith. “These executives will bring decades of relevant experience to their roles at Revlon, and attracting these seasoned leaders is a testament to the significant opportunities that lie ahead for the business following our emergence from the financial restructuring this past May. With the support of our new Board, we will continue to work with our retailer, supplier and distribution partners to reignite the momentum of our iconic brands. We remain intently focused on driving Revlon’s next phase of growth.”
Earlier this year, Revlon, Inc. successfully completed the financial restructuring process and has emerged from Chapter 11 positioned for future success and growth. The newly reorganized company, formally announced on May 2, 2023, is named Revlon Group Holdings LLC.
Earlier this year, Revlon, Inc. successfully completed the financial restructuring process and has emerged from Chapter 11 positioned for future success and growth. The newly reorganized company, formally announced on May 2, 2023, is named Revlon Group Holdings LLC.
Ted McCormick
McCormick has over 25 years of experience in finance roles at public and PE-backed consumer brand companies, including as CFO of Real Truck, The Bountiful Company and Roland Foods, as well as senior finance roles at Unilever.
Since 2021, McCormick has been the CFO of Real Truck, a manufacturer of accessories for trucks and jeeps. He was previously the CFO of The Bountiful Company, a $2.2 billion nutritional supplement company that was sold by KKR to Nestle. While at The Bountiful Company, McCormick focused on building financial and analytical capabilities, driving rigorous processes and strengthening the company’s culture. Earlier in his career, he spent nearly two decades at Unilever, where he held roles of increasing seniority, including CFO of several of the company’s business units, including The Pepsi Lipton Partnership (a JV between Pepsi and Unilever) and CFO of Ben & Jerry’s.
Geralyn Breig
Breig was most recently CEO of AnytownUSA.com, the first e-commerce marketplace exclusively selling FTC compliant Made in USA products. Prior to that, she was President of Clarks Americas, a division of C. J. Clark Ltd. where she led a $1 billion premium footwear division responsible for operations in North and South America, as well as President, North America of Avon Products, Inc. At Avon, Breig oversaw the company’s $2.3 billion North American operation with over 4,500 employees. Prior to Avon, Breig was president of Godiva Chocolatier International, where she was responsible for profit and loss as well as for redesigning the Godiva store layout and business model. Since 2018, Breig has served on the board of directors for Hanes Brands, Inc. (NYSE: HBI) where she currently is on the audit and governance and nominating committees. Previously, she served on the boards of 1800flowers.com, Inc. and Welch Foods, Inc.
Will Cornock
Cornock possesses nearly 20 years of corporate transformation, strategy and innovation experience primarily in the consumer products industry – most recently as a Partner at the Boston Consulting Group.
Cornock is a former Partner at the Boston Consulting Group, where he was a core member of the consumer goods, corporate finance and strategy, and marketing, sales and pricing practices. In that role, he worked with consumer-facing companies on growth and innovation strategy and enablement, M&A and transformation initiatives. Previously, Cornock worked in strategy and business development for the 3M Company and was a Certified Public Accountant with PricewaterhouseCoopers.