10.13.23
Pat McGrath Labs and Shop with Google are hosting an augmented reality pop-up experience that will integrate the brand with Google's AR technology.
The three-day event, entitled "The ARt of Beauty" will be open to the public Oct. 20-22 in New York City, and is designed to educate guests on new ways to shop for beauty products and get a glimpse into the world of Pat McGrath using Google's AR tools. Guests will be able to virtually try on Pat McGrath Labs’ signature lip products and mothership eyeshadow palettes, shop the collection, book a makeup session with a brand makeup artist showteam member and enjoy product giveaways.
Google's AR Beauty tool launched in 2020 to give shoppers a more helpful experience shopping for beauty products online. Today, people can virtually try-on thousands of eyeshadow, lipstick and foundation shades from dozens of brands all within Google Search or the Google app on iOS or Android.
"AR is an incredibly helpful technology for online beauty shoppers of all skin tones and ethnicities because it allows them to envision what a beauty shade looks like on them, or on a model who resonates with them, all before they buy," said Stephanie Horton, senior director of commerce marketing at Google. "We're thrilled that shoppers can now virtually try-on Pat McGrath Labs, which offers products that complement a wide range of skin tones, right within Google's AR Beauty tool."
The pop-up will be held at 101 7th Avenue, New York, NY from 12-7 pm on Friday, Saturday and Sunday. Tickets are free and available here.