10.19.23
Hyland's Naturals has launched Hyland's Women's Health, a new lineup of multi-benefit supplements for women. The trio of multivitamin products are formulated to be an “all-in-one wellness solution” for women at each stage of their lives. The range includes Rock On Menopause Multi + Youthful Skin, a full-spectrum multivitamin designed to tackle the challenges of menopause like hot flashes, night sweats and mood swings, with added support for skin health.
Rock On is specifically formulated for women 50+, according to the brand.
Additional products are Total Loving Care Women's Multi + PMS Rescue and Easy Morning Prenatal Multi + Digestion & Morning Sickness.
"The highly anticipated introduction of Hyland's Women's Health not only marks our debut in a brand-new category, but it also doubles down on Hyland's commitment to meeting consumers where they need us most," says Annie Chen, Hyland's Naturals chief marketing officer. "At Hyland's, we've earned the trust of parents as their partner in the adventure of keeping their families healthy. And now, we hope to build on that legacy with an impressive lineup that helps women at every lifecycle stage; think of us as your modern-day wing woman."
To mark its release, the brand will also debut a new campaign titled, "Here For It," complete with a refreshed identity, new look, voice and creative.
Hyland's Naturals will also be sampling its new line at the grand opening of an experiential café in Los Angeles, Café Cravings by Hyland's Naturals on October 20.
Rock On is specifically formulated for women 50+, according to the brand.
Additional products are Total Loving Care Women's Multi + PMS Rescue and Easy Morning Prenatal Multi + Digestion & Morning Sickness.
"The highly anticipated introduction of Hyland's Women's Health not only marks our debut in a brand-new category, but it also doubles down on Hyland's commitment to meeting consumers where they need us most," says Annie Chen, Hyland's Naturals chief marketing officer. "At Hyland's, we've earned the trust of parents as their partner in the adventure of keeping their families healthy. And now, we hope to build on that legacy with an impressive lineup that helps women at every lifecycle stage; think of us as your modern-day wing woman."
To mark its release, the brand will also debut a new campaign titled, "Here For It," complete with a refreshed identity, new look, voice and creative.
Hyland's Naturals will also be sampling its new line at the grand opening of an experiential café in Los Angeles, Café Cravings by Hyland's Naturals on October 20.