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Partners with HAI to explore the applications of AI technology in its business.
November 22, 2023
By: Christine Esposito
Editor-in-Chief
LVMH Moët Hennessy Louis Vuitton has announced a partnership with Stanford University’s Human-Centered Artificial Intelligence Institute (Stanford HAI) to explore the applications of AI technology in its business. As part of LVMH’s commitment to leveraging what it calls “cutting-edge technologies” to enhance customer experiences and optimize operations, the group has been utilizing artificial intelligence (AI) in various parts of its value chain for several years. Recent generative AI breakthroughs show new opportunities for major innovation and efficiency but also challenges and risks. LVMH says it will accelerate the efforts to learn and experiment how it can help the business. ”Artificial intelligence is a powerful technology. We acknowledge the value that it can bring as support and complement to human talent, emotions and creativity, that are core to our Maisons,” said Antonio Belloni, LVMH group managing director. “We are proud to partner with Stanford HAI in our efforts to learn how to leverage and manage AI potential.” LVMH has joined as a member of the Stanford HAI corporate affiliate program’s consumer goods, retail and AI focus area. LVMH will work with faculty and students to better understand current advances in this technology and how to augment employees without replacing them, according to Stanford HAI. “Stanford HAI’s mission focuses on how to properly design and build human-centered AI to have positive human impacts,” said James Landay, vice director and director of research for Stanford HAI. “It’s key to collaborate with industry leaders, especially one so steeped in design, to ensure technology is developed with people top of mind.” “At LVMH we have been promoting human creativity and craftsmanship for decades. In recent years artificial intelligence has become a powerful assistant that makes us more efficient. It's important to embrace and take advantage of these ground-breaking technologies but do it in the right way that is virtuous for our future as companies, people and society,” said Anca Marola, LVMH Chief Data Officer. “We are very excited to be the first group in our field to join the Stanford HAI corporate affiliate program and its leading scientific team and contribute to shaping the future.” The HAI Corporate Affiliate Program engages with companies that share HAI’s mission to advance AI research, education, policy, and practice to improve the human condition. The program provides the opportunity for these companies to interact with Stanford faculty as well as other corporate members, through educational experiences, lectures, research, and more. LVMH will collaborate with Stanford HAI on research projects, concentrating on areas such as AI safety, human-centered design, human-computer interaction, and foundation models to develop new applications of artificial intelligence technology in customer experience, product design, marketing content and communication, manufacturing, supply chain management and more. “Stanford HAI’s mission focuses on how to properly design and build human-centered AI to have positive human impacts,” said James Landay, vice director and director of research for Stanford HAI. “It’s key to collaborate with industry leaders like LVMH who are steeped in design expertise to ensure technology is developed with people top-of-mind.” “We are poised to guide AI's evolution in creative and consumer industries, an area relatively underexplored compared to enterprise applications,” added Panos Madamopoulos-Moraris, Stanford HAI’s managing director for industry programs and partnerships. “We look forward to working with LVMH, our first European member, as we aim to augment creative minds, enable the safe development of large models in luxury, and translate Artificial Intelligence into Actionable Impact, shaping industries that touch lives worldwide.”
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