12.06.23
Carolyn Aronson, owner, founder and CEO of It's a 10 Haircare, and Jeff Aronson, president of It's a 10 Haircare, have acquired hair regrowth company Nisim.
It is the first brand acquisition for It's a 10 under Carolyn Aronson's leadership. The purchase announcement follows It's a 10's recent expansion into the men's hair color market, as reported by Happi this week.
Operating from Toronto, Nisim began selling its NewHair Biofactors line of products in 1993, Initially launched through hair salons in North America, Nisim currently distributes the NewHair Biofactors line in more than 40 countries around the world. The company’s F.A.S.T. (Fortified Amino Scalp Therapy) shampoo and conditioner are designed for those desiring long healthy hair. The company also owns Kalo, an epilator line.
Nisim will undergo a “transformative rebrand” over the next nine months and relaunch as Arise Haircare with new packaging, imagery, and more cohesive targeted collections of products, according to Aronson.
"In acquiring Nisim, we recognized the power of its proprietary blend, a fusion of herbs and amino acids that is truly unique," said Carolyn Aronson. She continued, "The rebrand to Arise Haircare is a testament to our dedication to providing effective and transformative hair care solutions to a Global audience."
The reboot will include TikTok campaigns, including programs centering around the F.A.S.T collection, timed for early 2024.
It is the first brand acquisition for It's a 10 under Carolyn Aronson's leadership. The purchase announcement follows It's a 10's recent expansion into the men's hair color market, as reported by Happi this week.
Operating from Toronto, Nisim began selling its NewHair Biofactors line of products in 1993, Initially launched through hair salons in North America, Nisim currently distributes the NewHair Biofactors line in more than 40 countries around the world. The company’s F.A.S.T. (Fortified Amino Scalp Therapy) shampoo and conditioner are designed for those desiring long healthy hair. The company also owns Kalo, an epilator line.
Nisim will undergo a “transformative rebrand” over the next nine months and relaunch as Arise Haircare with new packaging, imagery, and more cohesive targeted collections of products, according to Aronson.
"In acquiring Nisim, we recognized the power of its proprietary blend, a fusion of herbs and amino acids that is truly unique," said Carolyn Aronson. She continued, "The rebrand to Arise Haircare is a testament to our dedication to providing effective and transformative hair care solutions to a Global audience."
The reboot will include TikTok campaigns, including programs centering around the F.A.S.T collection, timed for early 2024.