12.19.23
Patrick Ta Beauty welcomes Jacqueline Barrett as its new senior vice president, marketing.
In her new role, Barrett will be responsible for overseeing the brand's strategic marketing and communications efforts, furthering the brand's rapid growth.
Barrett brings nearly 20 years of brand and marketing experience to Patrick Ta Beauty, which was recently named one of the 25 indies to watch per Kline Group and NielsenIQ. Most recently, Barrett served as vice president of consumer strategic marketing for Fenty Beauty, where she led projects across brand, marketing, and consumer segmentation. She has a proven track record of success, including six years leading cosmetics marketing at Beautycounter, ultimately leading to a $1 billion valuation and majority stake investment by The Carlyle Group. Prior to the beauty industry, Barrett worked in consumer product marketing for some of the most well-known franchises in the world, including Barbie, Disney Princess and Frozen.
"I am so inspired by what Patrick and the team have built as far as a social-first, artistry-forward brand that really resonates with consumers," said Barrett. "There are so many opportunities I look forward to leading, building on the strength of that share of voice. I couldn't be more thrilled to join this incredible leadership team ahead of such major milestones in Patrick Ta Beauty's trajectory."
Patrick Ta Beauty is currently sold on PatrickTa.com, and retails exclusively at Sephora North America and Canada, Sephora at Kohl's, Cult Beauty and Flannels Beauty.
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