01.15.24
Grove Collaborative Holdings, Inc. says its commitment to plastic neutrality has recovered more than 15 million pounds of single-use plastic from the environment since 2020. The ocean- and nature-bound plastics are removed from the environment through Grove’s partnership with plastic recovery platforms, such as rePurpose Global, a plastic action platform.
“This is an incredible milestone worth celebrating as we strive to lead our industry to transformational change away from its reliance on single-use plastic, while providing our customers with the product assortment and information they need to adopt more sustainable routines,” said Grove CEO Jeff Yurcisin. “Eliminating single-use plastic from the products we use everyday is critical to a sustainable future, but it is not entirely achievable today. We see plastic neutrality as a meaningful way to mitigate Grove’s plastic footprint as we continue to reduce the amount of plastic in our product assortment. Our focus is on progress, not perfection, and we are empowering customers to make an impact with every Grove purchase. We are proud of the incredible progress we’ve made with our customers and rePurpose Global.”
Grove says it is the world’s first plastic-neutral retailer. For every ounce of plastic shipped to Grove customers, the equivalent amount of environmental plastic pollution is collected in India, Indonesia, and Colombia in partnership with rePurpose Global.
Grove launched its plastic collection efforts in 2020 and has partnered with rePurpose Global since 2021.
In partnership with rePurpose Global, Grove has scaled impact in India, Indonesia and Colombia, focusing on the collection of hard-to-recycle, low-value plastics that might otherwise end up in nature for centuries to come. Grove's support in scaling rePurpose Global's projects have helped to improve local waste management value chains, benefitting over 25,000 households, while providing over 490 waste workers with safer working conditions and dignified livelihoods.
Grove contends this marks another milestone in its effort to increase transparency on the plastic content of its ownGrove Co. brand and third-party products, as well as guide customers to shop reusable products or products containing little to no single-use plastic.
“This is an incredible milestone worth celebrating as we strive to lead our industry to transformational change away from its reliance on single-use plastic, while providing our customers with the product assortment and information they need to adopt more sustainable routines,” said Grove CEO Jeff Yurcisin. “Eliminating single-use plastic from the products we use everyday is critical to a sustainable future, but it is not entirely achievable today. We see plastic neutrality as a meaningful way to mitigate Grove’s plastic footprint as we continue to reduce the amount of plastic in our product assortment. Our focus is on progress, not perfection, and we are empowering customers to make an impact with every Grove purchase. We are proud of the incredible progress we’ve made with our customers and rePurpose Global.”
Grove says it is the world’s first plastic-neutral retailer. For every ounce of plastic shipped to Grove customers, the equivalent amount of environmental plastic pollution is collected in India, Indonesia, and Colombia in partnership with rePurpose Global.
Grove launched its plastic collection efforts in 2020 and has partnered with rePurpose Global since 2021.
In partnership with rePurpose Global, Grove has scaled impact in India, Indonesia and Colombia, focusing on the collection of hard-to-recycle, low-value plastics that might otherwise end up in nature for centuries to come. Grove's support in scaling rePurpose Global's projects have helped to improve local waste management value chains, benefitting over 25,000 households, while providing over 490 waste workers with safer working conditions and dignified livelihoods.
Grove Beyond Plastic Standard
In tandem with the milestone announcement, Grove is now implementing a new digital badging system on products that meet its Beyond Plastic standard. There are three badges in the program: 100% Plastic Free, 95%+ Plastic Free, and No Single Use Plastic. Grove says the digital labels will help online consumers make informed, educated purchasing decisions to reduce their consumption of single-use plastic.Grove contends this marks another milestone in its effort to increase transparency on the plastic content of its ownGrove Co. brand and third-party products, as well as guide customers to shop reusable products or products containing little to no single-use plastic.