01.31.24
Kiss USA is showing support of the American Heart Association's Go Red for Women Red Dress Collection Concert on Jan. 31.
The annual event underscores the importance of heart health awareness for women, and the power it has to change and save lives.
"Investing in health is personal, as personal as our unique identities," said Marsha Jones, American Heart Association volunteer board chair and former executive vice president and chief diversity officer for The PNC Financial Services Group. "This commitment from KISS USA underscores our investment in women's health and wellbeing and will help us continue to inspire women to become the best versions of themselves."
More than 20 years ago, the Red Dress Collection, founded by the National Heart, Lung and Blood Institute's The Heart Truth program, was launched with a key goal – to raise awareness for cardiovascular diseases, which kill nearly one in every three women each year. Today, it's a concert, celebrity fashion and influencer event designed to support women's cardiovascular health by bringing together celebrities, musicians, fashion designers and media to engage more women and save more lives.
‘Bring the Salon’
Kiss will "bring the salon" to this year's event in New York City to help women survivors and guests in attendance “embrace their beauty,” per marketers. There will be a photo booth, custom branded guest glam stations, featuring Kiss products along with a makeup artist and manicurist for guests to receive makeup applications, touch-ups and lash applications, as well as Kiss gift bags of products to bring home the glam.
Kiss products are available online at kissusa.com and in mass retailers such as Ulta, Target, CVS, Walgreens and Walmart nationwide.