03.05.24
Schwarzkopf will roll out a new campaign featuring celebrity hairstylist Chris Appleton as its new global color ambassador. It also recently made Happi headlines for this announcement.
On March 4, Schwarzkopf officially launched its new campaign, “What Story Will You Tell.” The campaign is marked by a highly visual commercial and comprehensive social media rollout featuring the lauded hairstylist.
“Since the beginning of my career as a hairstylist, I have always known the name ‘Schwarzkopf,’” said Appleton. “They have set the industry standard and have been a mainstay in salons globally for decades. Throughout my career I’ve become known for my color technique and dramatic hair transformations, many of them blonde. Schwarzkopf is a brand I trust to deliver high-quality salon results and I’m excited to take our partnership worldwide.”
'What Story Will You Tell?' Campaign
More than a tagline, Schwarzkopf’s “What Story Will You Tell?” campaign aims to inspire professionals and consumers alike. To bring this campaign idea to life, Schwarzkopf has enlisted Appleton to help spread this message worldwide.
The partnership will be promoted and celebrated via a TV commercial as well as collaborations on social media, red carpet appearances and more.
The partnership will be promoted and celebrated via a TV commercial as well as collaborations on social media, red carpet appearances and more.