03.14.24
New Degree data shows that 82% of consumers in the US feel the need to compromise between sweat protection and stains on their clothing.
On the heels of these findings, Degree Deodorant developed Degree UltraClear formulated to help protect against the appearance of white marks on dark clothes and yellow marks on white clothes, while offering 72-hour nonstop sweat and odor protection.
In-line with the product launch, Degree is unveiling its new campaign highlighting that while it’s OK for movement to leave marks, antiperspirant should not. Driven by the pervasive impact of sweat and stain marks on self-confidence, the campaign inspires movers to focus on the marks that truly matter: the ones earned on the court, field, or in pursuit of their passions.
Hitting The Right Marks
"At Degree, we recognize that every mark tells a story – a tale of resilience, determination and progress," said Unilever Global Brand Vice President Kathryn Swallow. "With our cutting-edge Degree UltraClear product, we empower individuals to focus on the marks that truly matter – the ones earned from relentless effort."
Led by brand partner, eight-time NBA All-Star Giannis Antetokounmpo, the campaign spotlights the indomitable spirit of athletes and movers everywhere who know that pushing past personal limits comes at a price. Additional research by the brand shows that 54% of movers experience a loss of confidence due to movement marks, with 46% contemplating giving up their sport or physical activity altogether.
From cuts to calluses, bumps to bruises, scabs to scars – bodies are covered in sporting stories. But Degree believes these marks are a sign of improvement to get back up after a fall.
"Degree aims to inspire all movers to continue pushing their limits and celebrate the marks that matter," said Kathryn Swallow. "Our partnership with Giannis Antetokounmpo, whose remarkable journey epitomizes resilience and determination, exemplifies this ethos."
Giannis: The Marvelous Journey
The campaign coincides with the launch of brand partner Giannis Antetokounmpo's Prime Video documentary, "Giannis: The Marvelous Journey," offering fans an intimate look at the athlete's extraordinary trajectory both on and off the court. Antetokounmpo stars in the campaign's centerpiece, a one-minute film featuring a diverse cast of athletes, including a para-climber, roller-skater and soccer players. The scenes follow them as they push themselves to their limits, getting knocked down, yet get back up. Antetokounmpo discusses basketball, his playing style and the sport marks his “tattoos” he's received over the seasons.
Check out a clip below: