04.18.24
Lifestyle brand Evolve Together has launched a new scent profile for its best-selling deodorant.
The Taormina scent, inspired by founder Cynthia Sakai’s time in Sicily, smells of flowers and morning dew, per marketers, grounded in orange flowers, geranium, jasmine, vetiver and musk. Taormina, known for its turquoise sea, steep cliffs and coves, and hosting the latest season of “The White Lotus,” is noted as one of the most popular vacation destinations in Italy. The makers aim to transport users to the locale with a swipe of the new deodorant.
The clear, heat-activated, and plant-powered stick contains advanced enzymes, tapioca starch and pro-vitamin B5 that work together to absorb sweat, neutralize odors and soothe sensitive skin. Vegan and cruelty-free, it uses 65% less plastic than similar all-plastic containers, per the brand.
Evolve Together has also launched a deodorant mini discovery set next including the new Taormina scent, along with its best-sellers – Havana, Monaco and Tulum – sized for on-the-go use.
Evolve Together’s new Taormina deodorant retails for $24.