During In-Cosmetics Givaudan Active Beauty is releasing its new “Immersive Beauty Experience” application combining virtual reality and motion sensing technologies. After the huge success of Skin Odyssey last year, the very first educative virtual reality application showing skin’s beauty architecture,enabling a full immersion into the body and more specifically into the layers of the skin, Active Beauty digital team has gone one step further to create Hair Odyssey.
This new 3D experience allows traveling into the human scalp and discovering all the details of the hair from the roots to the end. Let yourself be enchanted by a unique experience lead by a voice-over who will bring you through an unforgettable journey discovering the whole details of the scalp highlighting the different elements: follicle, matrix, sebaceous gland and the reserve of stem cells. You will also explore the whole composition of the hair, principally the three main structures: cortex, medulla & cuticle cells and finally the different steps of the hair regrowth. This journey will let you visualize the benefits of different cosmetic active ingredients on the scalp and hair.