05.01.24
Chemyunion (stand 1301) is promoting Sensoveil Soft, a product obtained through a proprietary technology that acts as a lipid substitute, forming one in the hair fiber through intermolecular attraction forces. Its mechanism of action builds a bridge between the amino acids on the hair's surface and the natural oils of sunflower, crambe and avocado (known for their emollient properties).
Sensoveil Soft provides noticeable conditioning with the first application. It is easy to apply and can be used in shampoos, conditioners, masks, leave-ins, ointments, powders, bars, and waterless products. Due to its versatile properties, this ingredient suits any hair type, according to Chemyunion. This new ingredient follows the Principles of Green Chemistry from the American Chemical Society without the use of organic solvents, with low energy consumption, renewable raw materials, and efficient processes that minimize environmental impacts. It is 100% biodegradable.
Benefits:
• Lipid replenishment of cuticles
• Uniform film formation without buildup
• Active ingredient following green chemistry principles and 100% biodegradable
• Up to 2.8x improvement in hair manageability
• Maintains hydration of damaged hair by forming a protective film
• Plant-derived solution to replace unsustainable molecules such as silicones
• Improved hair sensory experience in wet treatments
• Sensory equivalent to silicones in dry treatments with sourcing advantages
Sensoveil Soft has hydrophobic alkyl esters that interact through dipole-dipole and hydrogen bonds from different electronic densities of the hair’s peptide bonds, resulting in the homogeneous dispersion of plant-based oils in the correct amount for the hair.
More info: Chemyunion, Manalapan, NJ; Tel: 732-529-0964; Website: www.chemyunion.com
Sensoveil Soft provides noticeable conditioning with the first application. It is easy to apply and can be used in shampoos, conditioners, masks, leave-ins, ointments, powders, bars, and waterless products. Due to its versatile properties, this ingredient suits any hair type, according to Chemyunion. This new ingredient follows the Principles of Green Chemistry from the American Chemical Society without the use of organic solvents, with low energy consumption, renewable raw materials, and efficient processes that minimize environmental impacts. It is 100% biodegradable.
Benefits:
• Lipid replenishment of cuticles
• Uniform film formation without buildup
• Active ingredient following green chemistry principles and 100% biodegradable
• Up to 2.8x improvement in hair manageability
• Maintains hydration of damaged hair by forming a protective film
• Plant-derived solution to replace unsustainable molecules such as silicones
• Improved hair sensory experience in wet treatments
• Sensory equivalent to silicones in dry treatments with sourcing advantages
Sensoveil Soft has hydrophobic alkyl esters that interact through dipole-dipole and hydrogen bonds from different electronic densities of the hair’s peptide bonds, resulting in the homogeneous dispersion of plant-based oils in the correct amount for the hair.
More info: Chemyunion, Manalapan, NJ; Tel: 732-529-0964; Website: www.chemyunion.com